- Megan Nager
10 Advanced SEO Techniques You Can Use on Your Website Today
Would you like to boost your website's visibility and drive more organic traffic? Here's where you can find what you're looking for. This article will delve into some advanced SEO techniques that you can implement on your website today to climb up the search engine rankings and stay ahead of the competition.
Table of Contents:
Reoptimize Old Content
You can improve your website's SEO by revisiting and reoptimizing old content. Over time, the performance of your existing articles and blog posts can dwindle. By updating and enhancing them with fresh information, better keywords, and improved formatting, you can breathe new life into your content and make it more appealing to both search engines and readers.
For example, if you originally wrote an article about "SEO techniques" a couple of years ago, there's a good chance that some information is outdated and new trends have emerged. By revisiting the article, adding the latest tips and insights, and optimizing it for current search engine algorithms, you can significantly improve your search ranking.
Build a Mobile-Friendly Website
In today's digital landscape, mobile-friendliness is no longer an option—it's a necessity. To make your website mobile-friendly, use a responsive design that adjusts to different screen sizes and resolutions. Visitors will enjoy a seamless and user-friendly experience, regardless of their device. Since Google rewards mobile-friendly websites with higher search rankings, this is an essential aspect of SEO.
Develop an Internal Linking Process
Internal linking is a powerful SEO technique that often goes overlooked. For instance, if you're writing a new blog post on "SEO techniques," you can link to relevant older articles on your website that dive deeper into specific aspects of SEO. As well as providing valuable information to your readers, this signals to search engines the importance and relevance of those older articles.
Optimize Content for Google RankBrain
Rankings are largely determined by Google's RankBrain algorithm, which uses machine learning. It focuses on comprehending user intent to deliver relevant search results. The secret to RankBrain optimization is producing high-quality, user-focused content.
For instance, if a user searches for "SEO techniques," RankBrain will analyze which search results are clicked on the most and which ones have the highest user engagement.
Target Keywords Without Featured Snippets
Users can find featured snippets on some search results pages that provide concise answers to their questions. It is great to have your content featured in a snippet, but you can also target keywords that do not yet have featured snippets.
To do this, identify keywords in your niche that don't currently have featured snippets. Create in-depth, well-structured content that answers these queries comprehensively. If your content is deemed the best answer by search engines, you may be more likely to secure the coveted featured snippet spot.
Accelerate Page Speed
Page speed is a critical factor in SEO. Slow-loading pages frustrate users and can lead to higher bounce rates, which can negatively impact your search rankings. To improve your website's page speed, consider these actions:
Optimize media files and compress images.
Reduce load times for returning visitors by enabling browser caching.
Scripts and plugins should be kept to a minimum.
Make use of Content Delivery Networks (CDNs) to deliver content closer to your audience.
A faster website not only pleases visitors but also gets a thumbs-up from search engines.
Kill Thin Content
Thin content, or pages with little to no valuable information, can drag down your overall website's SEO performance. It's essential to identify and eliminate thin content from your site. Thin content can include pages with minimal text, duplicate content, or pages with low-quality information. Regularly audit your website for thin content and either beef it up with valuable information or consider removing it altogether. This will help improve your website's overall quality and user experience.
Claim Dead Links to Competitor Pages
This advanced SEO technique involves identifying websites or pages that link to your competitors but lead to dead or broken links. If you have content on your site that's relevant to what the broken link was supposed to point to, you can reach out to the linking websites and suggest replacing the dead link with a link to your content. This not only helps you gain valuable backlinks but also redirects traffic from your competitors to your website, potentially improving your SEO rankings.
Add Schema Markup to Relevant Pages
Structured data, or schema markup, provides search engines with additional information about your content. Rich snippets display in search results when schema markup is added to relevant pages, which can increase click-through rates.
Repurpose New and Old Content
Don't let your valuable content go to waste. Repurpose it to reach a broader audience and improve SEO. For instance:
Turn blog posts into informative videos or podcasts.
Compile a series of related blog posts into an eBook or whitepaper.
Create infographics summarizing key points from your articles.
Repurposing content not only extends its lifespan but also helps you tap into different types of content that may attract a new audience.
Start Using These Advanced SEO Techniques in Your Strategy
You can significantly improve your website's visibility and ranking by incorporating these advanced SEO techniques into your strategy. It is vital to stay on top of the latest trends and best practices when it comes to SEO. Get started implementing these techniques today to see your website rise in the search engine rankings.
Conclusion
In the ever-evolving world of SEO, staying ahead of the curve is essential to maintaining a competitive edge. By reoptimizing old content, building a mobile-friendly website, and strategically implementing internal links, you can lay a strong foundation for your SEO strategy. Additionally, optimizing content for Google RankBrain, targeting keywords without featured snippets, and accelerating page speed can further boost your website's visibility.
Don't forget to eliminate thin content, claim dead links to competitor pages, and add schema markup to relevant pages for a more robust SEO approach. Lastly, repurposing both new and old content can help you reach a wider audience and keep your website fresh and engaging.
By incorporating these advanced SEO techniques into your strategy, you'll be well on your way to improving your website's search engine rankings and driving more organic traffic. So roll up your sleeves, put these techniques into action, and watch your website soar to new heights in the digital landscape.
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