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  • Megan Nager

What Is an SEO Company? (And What Do SEO Companies Do?)

Updated: Sep 29, 2023

An SEO (Search Engine Optimization) company is a specialized agency or firm that provides services to help businesses improve their online visibility and search engine rankings. These companies comprise a team of SEO experts who use various techniques and strategies to optimize a website's performance in search engines like Google, Bing, and Yahoo. The ultimate goal of an SEO company is to drive organic traffic to a website, enhance brand visibility, and increase potential leads and revenue.

Table of Contents:

What is an SEO company?

In the vast digital landscape, an SEO (Search Engine Optimization) company is pivotal in helping businesses improve their online visibility and search engine rankings. An SEO company comprises experts specializing in various SEO techniques and strategies. They work tirelessly to enhance a website's organic search performance, leading to increased website traffic, better brand exposure, and potential revenue growth.

What does an SEO company do?

The primary goal of an SEO company is to optimize a website's online presence to align with search engine algorithms and user expectations. This involves various activities, including

  • Keyword Research: Conducting thorough keyword research to identify relevant and high-traffic keywords that users frequently use to search for products or services in a specific industry.

  • On-Page Optimization: Optimizing various on-page elements, such as meta tags, headings, content, and URL structure, to make them search engine-friendly and improve organic rankings.

  • Off-Page Optimization: Building high-quality backlinks and developing a strong online presence through social media marketing and content promotion to enhance a website's authority and credibility.

  • Technical SEO: Ensuring the website's technical aspects, such as site speed, mobile-friendliness, and crawlability, meet search engine standards for better indexing and ranking.

  • Content Creation: Creating valuable, informative, and engaging content that resonates with the target audience and helps establish the website as an industry authority.

  • Analytics and Reporting: Utilizing web analytics tools to track website performance, user behavior, and keyword rankings, providing insightful reports and recommendations for further improvements.

How much does an SEO firm cost?

The cost of hiring an SEO firm varies based on factors like the scope of work, the industry's competitiveness, the website's size, and the SEO company's experience. Generally, SEO services can range from a few hundred to several thousand dollars per month. Some companies may offer one-time project-based fees, while others provide ongoing monthly retainer packages. Choosing a package that aligns with your business goals and budget is essential.

Is it worth hiring an SEO agency?

Absolutely! Investing in an experienced SEO agency is worth it for businesses aiming to succeed in the digital landscape. SEO is a complex and ever-evolving field, requiring a deep understanding of search engine algorithms and continuous monitoring of industry trends. By hiring an SEO agency, businesses can benefit from

  • Expertise: Access to a team of experienced professionals who specialize in various aspects of SEO and can provide tailored strategies for your business.

  • Time Savings: Outsourcing SEO efforts allows enterprises to focus on their core operations, leaving the technicalities and complexities of SEO to the experts.

  • Enhanced Visibility: SEO agencies implement strategies that improve search engine rankings, leading to increased website traffic and brand exposure.

  • Measurable Results: With analytics and reporting, businesses can track the effectiveness of SEO efforts and measure the return on investment (ROI).

What services do SEO companies provide?

SEO companies offer a wide range of services, including but not limited to

  • Keyword Research and Analysis: Identifying target keywords relevant to the business and optimizing content around them.

  • On-Page and Off-Page Optimization: Enhancing on-page elements and building quality backlinks to boost search rankings.

  • Technical SEO: Improve website structure, speed, and mobile-friendliness to enhance user experience and search engine crawling.

  • Content Marketing: Creating valuable and shareable content to attract and engage the target audience.

  • Local SEO: Optimizing a website for local searches to target specific geographic areas.

  • E-commerce SEO: Implementing SEO strategies tailored for online stores to drive more traffic and conversions.

What should an SEO company do?

An exceptional SEO company should demonstrate the following characteristics:

  • Customized Approach: Tailoring strategies to meet each client's unique needs and goals.

  • Transparent Communication: Maintaining open and honest communication with clients, informing them about progress and results.

  • Ethical Practices: Abiding by industry best practices and ethical SEO techniques to avoid penalties from search engines.

  • Data-Driven Strategies: Utilizing data and analytics to make informed decisions and continually optimize campaigns.

  • Results-Oriented: Focusing on achieving tangible and measurable results in terms of improved rankings and increased organic traffic.

Audit your website

Before commencing any SEO efforts, a reputable SEO company will perform a comprehensive website audit. This audit assesses the website's current performance, identifies strengths and weaknesses, and uncovers opportunities for improvement. The audit covers technical aspects, on-page optimization, off-page factors, and content analysis. The findings from the audit form the basis for the SEO company's strategies and recommendations to drive your website to the top of search engine results.

What should the best SEO agencies do?

The best SEO agencies adopt a multifaceted approach to optimize websites and drive organic growth. Here are crucial elements that set them apart:

Research your market

Understanding the market landscape is the foundation of any successful SEO strategy. The best agencies conduct in-depth research to identify competitors, target audience demographics, trending keywords, and industry-specific challenges. This research provides valuable insights into creating a customized plan that aligns with the client's business goals and market demands.

Develop your strategy

Armed with market insights, the best SEO agencies craft a comprehensive strategy tailored to the client's needs. This strategy encompasses on-page, off-page, and technical SEO aspects, ensuring a holistic approach to website optimization. It includes identifying target keywords, optimizing website structure, creating quality content, and building authoritative backlinks to enhance search engine rankings.

Fill your skill gaps

SEO is a dynamic field, requiring a deep understanding of search engine algorithms and evolving trends. The best agencies assemble a team of seasoned professionals with diverse skill sets to address every aspect of SEO. From technical experts to content creators and data analysts, these teams collaborate to deliver effective and innovative solutions.

Improve your on-page, off-page, and technical SEO

On-Page SEO:

On-page SEO involves optimizing elements directly on the website to improve its search engine visibility. The best SEO agencies pay meticulous attention to on-page factors, including:

  • Keyword Research: Identifying relevant keywords and incorporating them strategically into website content.

  • Meta Tags: Crafting compelling meta titles and descriptions for each page to enhance click-through rates in search results.

  • Content Optimization: Creating valuable, informative, and engaging content that resonates with the target audience and ranks well in search results.

  • URL Structure: Creating clean, user-friendly URLs to enhance website navigability and search engine crawling.

Off-Page SEO:

Off-page SEO focuses on building a website's authority and credibility through external factors. The best agencies deploy off-page strategies such as:

  • Backlink Building: Earning high-quality backlinks from authoritative and relevant websites to boost website authority.

  • Social Media Marketing: Leveraging social platforms to promote content and engage with the target audience, driving traffic to the website.

  • Online PR: Building relationships with media outlets and influencers to secure mentions and coverage, expanding brand visibility.

  • Technical SEO: Technical SEO ensures a website is optimized for search engine crawling and indexing. The best agencies excel in technical SEO by:

  • Site Speed Optimization: Enhancing website loading speed to improve user experience and search engine rankings.

  • Mobile-Friendliness: Ensuring the website is responsive and user-friendly across various devices is crucial, as mobile-friendliness is a crucial ranking factor.

  • XML Sitemap and Robots.txt: Creating and maintaining XML sitemaps and robots.txt files to guide search engine crawlers effectively.

A/B test your SEO

The best SEO agencies understand that data-driven decisions lead to superior results. A/B testing involves running controlled experiments to compare variations of elements, such as content, titles, or call-to-action buttons, to determine which performs better in driving user engagement and conversions. By conducting A/B tests, agencies optimize their strategies based on empirical evidence, delivering tangible and measurable improvements to their client's websites.

Report your progress

Transparency and accountability are essential traits of top SEO agencies. They provide regular and comprehensive progress reports to clients, showcasing the impact of their efforts. These reports include key performance indicators (KPIs), keyword rankings, organic traffic growth, and other relevant metrics. Client feedback is valued, and any adjustments to the strategy are made based on data-driven insights.

Improve your analytics

  • Tracking User Behavior: SEO companies leverage powerful tools to track website user behavior. Analyzing bounce rates, time on page, and click-through rates provides valuable insights into user engagement and helps tailor content and design for optimal user experience.

  • Keyword Performance Analysis: SEO companies monitor keyword rankings and identify high-performing keywords. By understanding which keywords drive the most traffic and conversions, they can optimize content to target those keywords effectively.

  • Conversion Rate Optimization (CRO): Analyzing conversion rates helps SEO companies identify areas for improvement in the conversion funnel. Optimizing call-to-action buttons, landing pages, and checkout processes enhances conversion rates and drives revenue growth.

Re-purpose your SEO data

  • Content Strategy: SEO companies re-purpose SEO data to craft a robust content strategy. By identifying top-performing keywords and trending topics, they create valuable and engaging content that resonates with the target audience, driving organic traffic and brand awareness.

  • Social Media Marketing: SEO data can be repurposed to optimize social media marketing efforts. SEO companies identify popular content and keywords, tailoring social media posts to maximize reach and engagement.

How do I choose an SEO company?

Choosing the right SEO company is crucial for achieving online success. Here are essential factors to consider:

  • Experience and Expertise: Look for an SEO company with a proven track record of success and a team of experienced professionals with diverse SEO skill sets.

  • Client Portfolio: Review the SEO company's client portfolio and case studies to assess their ability to deliver tangible results.

  • Transparency: Ensure the SEO company is transparent in its strategies and provides regular progress reports with measurable metrics.

  • Customization: Look for an SEO company that offers customized solutions tailored to your business goals and industry.

  • Ethical Practices: Choose an SEO company that follows industry best practices and avoids black-hat SEO techniques that could lead to penalties from search engines.

Visit to learn more about SEO services.

FAQs about SEO companies

How do SEO companies charge for SEO services?

SEO companies typically charge for their services in three main ways:

  • Monthly Retainer: Many SEO companies offer monthly retainer packages where clients pay a fixed monthly fee for ongoing SEO services.

  • Project-Based Fee: SEO companies may charge a one-time project fee for specific SEO projects, such as website audits or keyword research.

  • Performance-Based Fee: In some cases, SEO companies may offer performance-based pricing, where they receive a percentage of the revenue generated from SEO efforts.

What metrics do SEO companies improve?

SEO companies focus on various metrics to measure success and improvement. Some key metrics include

  • Organic Traffic: SEO companies aim to increase organic traffic to a website by optimizing for relevant keywords and improving search engine rankings.

  • Keyword Rankings: Tracking keyword rankings helps SEO companies assess their strategies' effectiveness and identify improvement opportunities.

  • Conversion Rate: Improving conversion rates ensures website visitors take desired actions, such as purchasing or filling out a form.

  • Backlinks: Building high-quality backlinks from authoritative websites helps boost a website's authority and search engine rankings.

What do an SEO company's services include?

SEO companies provide services tailored to improve a website's search engine rankings, drive organic traffic, and enhance online visibility. Some essential services include

  • Keyword Research: Conduct comprehensive keyword research to identify relevant and high-traffic keywords related to a business's products or services.

  • On-Page Optimization: Optimizing various on-page elements, including meta tags, headings, and content, to make them more search engine-friendly and improve rankings.

  • Off-Page Optimization: Building high-quality backlinks and creating a strong online presence through content promotion and social media marketing.

  • Technical SEO: Ensuring that a website's technical aspects, such as site speed, mobile-friendliness, and crawl ability, meet search engine standards for better indexing and ranking.

  • Content Creation: Crafting valuable and engaging content that resonates with the target audience, establishing the website as an authority in its industry.

  • Local SEO: Optimizing a website for local searches to target specific geographic areas and attract local customers.

  • Analytics and Reporting: Utilizing web analytics tools to track website performance, user behavior, and keyword rankings, providing data-driven insights and progress reports.

How does an SEO company work?

  • Analysis and Assessment: The SEO company begins by thoroughly analyzing the client's website and online presence. They assess its current performance, strengths, weaknesses, and potential areas for improvement.

  • Strategy Development: The SEO company crafts a comprehensive strategy tailored to the client's goals and industry based on the analysis. This strategy encompasses on-page, off-page, and technical SEO elements.

  • Implementation: The SEO company implements the proposed strategies, making necessary optimizations to the website, creating content, and building backlinks to improve search rankings and organic traffic.

  • Monitoring and Analysis: Throughout the process, the SEO company closely monitors the website's performance, analyzing data and adjusting strategies to maximize results.

  • Progress Reporting: The SEO company provides regular progress reports to the client, showcasing the impact of their efforts and illustrating improvements in website rankings, traffic, and conversions.

What is an example of working with an SEO company?

Example: XYZ Electronics - Elevating Online Presence with an SEO Company

XYZ Electronics, an emerging electronics retailer, sought to establish a prominent online presence and increase sales through its e-commerce platform. They partnered with a reputable SEO company to achieve their goals.

  • Keyword Research: The SEO company conducted thorough keyword research, identifying target keywords related to XYZ Electronics' products, such as "best smartphones," "affordable laptops," and "latest gadgets."

  • On-Page Optimization: The SEO company optimized XYZ Electronics' website by strategically incorporating target keywords into meta titles, descriptions, and content. They ensured the website's structure was user-friendly and easily crawlable by search engines.

  • Content Marketing: To engage the target audience and boost SEO, the SEO company developed valuable and informative blog posts, buyer's guides, and product reviews. These pieces of content were optimized for relevant keywords, driving organic traffic to the website.

  • Link Building: A proactive outreach campaign was launched, securing high-quality backlinks from authoritative technology blogs and industry publications. These backlinks bolstered XYZ Electronics' website authority and improved search engine rankings.

  • Local SEO: For XYZ Electronics' physical stores, the SEO company implemented local SEO strategies, including Google My Business optimization and local directory listings, to attract nearby customers.

  • Analytics and Reporting: Throughout the collaboration, the SEO company used analytics tools to track website performance, keyword rankings, and traffic. They provided XYZ Electronics with regular reports showcasing the steady growth in organic traffic and increased conversions.

Results: Thanks to the strategic efforts of the SEO company, XYZ Electronics witnessed a significant boost in online visibility. Organic traffic increased by 40%, and their website secured top positions for various targeted keywords. This surge in online presence translated into a 25% increase in online sales, elevating XYZ Electronics as a prominent player in the competitive electronics market.

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