top of page
  • Megan Nager

What Is Google E-E-A-T and How Can You Optimize for It?

In the ever-evolving realm of the internet, where information flows ceaselessly, Google reigns supreme as the ultimate arbiter of what's worth seeing and what's not. Behind the scenes, Google employs a sophisticated system to determine the quality and credibility of websites, a system encapsulated by the acronym E-A-T: Experience, Expertise, and Authoritativeness. But what exactly is Google E-A-T? How does it impact your online presence, and more importantly, how can you harness its power to boost your website's visibility on the search engine giant? In this article, we'll embark on a journey through the intricacies of Google E-A-T, decipher its components, and unveil strategies to optimize your online presence to align with these principles.

Table of contents:

What is Google E-E-A-T?

At the heart of Google's mission lies the commitment to providing users with the most relevant, trustworthy, and valuable information possible. This mission culminates in the development of algorithms that sift through the vast expanse of the internet to deliver search results that meet these lofty criteria. Google E-A-T is a critical component of this process, standing for Experience, Expertise, and Authoritativeness – three pillars upon which Google evaluates the quality of web content.


Experience, the first pillar, pertains to the website's track record, reliability, and the overall user experience it offers. Imagine you're planning a vacation and searching for the best travel destinations. You come across two websites: one is a well-established travel agency with a long history of satisfied customers, while the other is a blog written by an individual who has never left their hometown. Which one would you trust more? Chances are, you'd lean towards the travel agency because of their experience and proven track record.

Similarly, Google values websites that have been around for a while, have a consistent history of providing useful information and are user-friendly. These websites are seen as more reliable and are given preference in search results. So, if you're a newcomer in the online world, building a strong foundation of experience should be your first step.


The second pillar of E-A-T is Expertise, and it's all about the quality of the content and the qualifications of those creating it. Google wants to ensure that the information it presents to users is accurate and trustworthy. Therefore, it looks for content that is written or produced by individuals who are experts in their respective fields.

For instance, if you're searching for medical advice, would you trust a blog post written by a self-proclaimed health enthusiast or an article authored by a licensed medical doctor with years of experience? Chances are, you'd opt for the latter because expertise matters. In the digital realm, this means that your website's content should be written or created by individuals who possess relevant knowledge and credentials in the subject matter.


Authoritativeness, the third pillar of Google E-A-T, is closely related to expertise but extends beyond individual qualifications. It encompasses the website's overall reputation and how it is regarded by peers and users alike. Authoritative websites are often seen as leaders in their niche, the go-to sources for reliable information.

Think of it this way: if you were conducting research on a historical event, you'd probably turn to renowned institutions like the Smithsonian or the British Museum rather than an obscure blog with limited credibility. Google follows a similar logic by prioritizing websites that are recognized and respected within their industry or topic area.


Trust forms the foundation upon which the entire E-A-T framework rests. Without trust, the other pillars lose their significance. Trust, in the digital realm, is built through transparency, reliability, and a commitment to providing users with accurate information. It's like the glue that holds the E-A-T structure together.

Now that we've demystified the components of Google E-A-T, you might be wondering how to leverage this knowledge to improve your website's visibility and ranking on Google. Well, let's delve into some strategies that can help you optimize for Google E-A-T.

How can you optimize for Google E-E-A-T?

1. Prioritize all things human

The heart of Google's E-A-T philosophy is to deliver a user experience that mirrors real-world interactions. To align with this principle, focus on creating content that is genuinely valuable to your target audience. Think about what users want and need, and tailor your content to meet those expectations. Put user needs ahead of search engine algorithms, and you'll naturally start to align with Google's E-A-T guidelines.

Moreover, encourage user engagement on your website through comments, shares, and feedback. These interactions signal to Google that your content is resonating with real people and is worthy of trust.

2. Highlight your experience and expertise

As discussed earlier, experience and expertise are pivotal components of E-A-T. To bolster your website's credibility in these areas, showcase the qualifications and credentials of your team members or content creators. If you have industry awards, certifications, or years of experience, make sure to prominently display this information on your site.

Additionally, create content that reflects your expertise in a particular niche. Share case studies, whitepapers, or in-depth articles that demonstrate your in-depth knowledge. When Google sees you consistently producing high-quality, expert-level content, it's more likely to view your website as authoritative.

3. Keep your site updated

In the digital world, stagnation is the enemy. Google prefers websites that are frequently updated with fresh, relevant content. This not only indicates that your site is actively maintained but also ensures that users receive up-to-date information.

Regularly publishing new articles, blog posts, or updates related to your industry can help you stay on Google's radar. However, remember that quality should always trump quantity. It's better to publish a few well-researched, informative pieces than to flood your site with low-quality content.

4. Make sure your site is genuinely helpful

At the core of Google's mission is the desire to provide users with information that genuinely helps them. Therefore, your website should focus on solving real problems and answering common questions in your niche. Provide detailed guides, tutorials, and resources that address the needs of your target audience.

When users find your site helpful and reliable, they are more likely to return, share your content, and recommend it to others. This not only increases your website's authority but also aligns perfectly with Google's E-A-T principles.

Learn more about how to boost Google rankings with Wake and Make Media

While this article has provided you with valuable insights into Google E-A-T and strategies to optimize for it, there's always more to learn about the ever-evolving world of SEO and online visibility. If you're looking for expert guidance and in-depth strategies to boost your Google rankings, consider partnering with Wake and Make Media. Our team of experienced professionals can provide you with personalized SEO solutions tailored to your specific needs and goals.


In the intricate web of the internet, Google E-A-T stands as a guiding light, illuminating the path to online credibility and visibility. Understanding the principles of Experience, Expertise, Authoritativeness, and Trust is not just about appeasing Google's algorithms; it's about building a genuine connection with your audience and establishing yourself as a trusted source of information. As you embark on your journey to optimize for Google E-A-T, remember that it's not a quick fix but a long-term commitment to delivering value and earning the trust of your users. By prioritizing all things human, highlighting your experience and expertise, keeping your site updated, and being genuinely helpful, you'll not only appease Google's algorithms but also enrich the digital landscape with your valuable presence. So, go forth, embrace E-A-T, and shine in the vast cosmos of the internet.

You can find the best and most reasonable SEO services at


Recent Posts

See All


bottom of page