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  • Writer's pictureCorey Turner

Why free content is the secret to online success


In today's digital world, it's more important than ever to create free content. Free content is a great way to build trust and credibility with your audience, increase brand awareness, and generate leads and sales.

In a recent episode of the "Let's Get Digital" podcast, Corey and Megan from Wake and Make Media discussed the importance of creating free content. They shared their own personal experiences of how creating free content has helped them build their brands and careers, and they offered tips for businesses and individuals who want to do the same.

Here are some of the benefits of creating free content that Corey and Megan discussed in the episode:

  • Build trust and credibility: When you create high-quality content that is informative and helpful, you build trust and credibility with your audience. This is essential for any business or individual who wants to be successful online.

  • Increase brand awareness: Free content is a great way to get your brand in front of new people. When you share your content on social media and other online platforms, you reach a wider audience and increase brand awareness.

  • Generate leads and sales: While free content may not directly generate leads and sales, it can play an important role in the sales funnel. By providing valuable content to your audience, you can nurture relationships and position yourself as an expert in your field.

If you're not sure what kind of free content to create, Corey and Megan suggest thinking about what your audience would find valuable. What are their pain points? What are their interests? Once you have a good understanding of your audience, you can start creating content that meets their needs.

Here are some ideas for free content that you can create:

  • Blog posts

  • Videos

  • Podcasts

  • Ebooks

  • White papers

  • Webinars

  • Social media posts

No matter what type of content you choose to create, make sure that it is high-quality and informative. The goal is to provide value to your audience and build relationships with them.

Here are some tips for creating free content that will help you achieve your online goals:

  • Choose a topic that you're passionate about and that you know a lot about. This will make it easier to create high-quality content that is informative and engaging.

  • Do your research. Make sure that your content is accurate and up-to-date.

  • Write for your audience. Keep your target audience in mind when writing your content. What are their needs? What are their interests?

  • Promote your content. Once you've created your content, make sure to promote it on social media and other online platforms.

Creating free content is a great way to build your online presence and achieve your business goals. By following the tips above, you can create free content that will attract and engage your target audience.

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