Video production services create in-depth, high-quality motion content for various businesses. We at Wake & Make Media offer professional video production services to ensure you can target specific audiences. Our team has over a decade of experience in the film industry, so we can guarantee that you can use top-quality videos for your marketing campaigns. 

 

To summarize, a video production company like ours plans, films, and edits motion pictures for organizations and companies. In detail, we do the following to ensure quality output: 

 

• Collaborate with clients to learn more about the business or brand

• Perform market, audience, and product research

• Produce storyboards

• Create scripts

• Look for the most suitable filming locations

• Create or source wardrobe pieces, source props, and audition actors

• Shoot videos and record audio

• Develop a film by editing together footage

• Blend music and audio tracks

• Produce motion graphics and animations

• Broadcast the videos online or on your preferred platforms

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Thanks to the advent of technology, recording videos is easier than ever. You can use your mobile phone and other handy gadgets with simple-to-use lighting, built-in high-quality video cameras, and accessibility of excellent microphones you can attach to your phones. However, creating a great video requires an in-depth knowledge of the processes that video production services use. 

 

Although the budget, effort, timeline, content, and style may vary for the video production service process, its building blocks revolve around pre-production, production, and post-production. These steps are constant among successful video production services.

 

Pre Production

 

Pre-production is the first phase we make when producing a great video to ensure that you can use relevant and engaging videos for your marketing strategies. It starts upon deciding to make a video up to shooting it. To elaborate it, we do the following steps during the pre-production:

 

Step 1: Developing Idea

 

Having a good idea is just the beginning. We come up with a professional, polished video product by developing that idea. As a video production company, the first step includes the following: 

 

• Define the goal or goals of the video you want to distribute

• Understand who your target audience is

• Identify the expected reaction from your audience after watching the video

• Metrics should be set to gauge the video's success

• Create a distribution plan or how you want to reach your audience so more people can watch it

 

By enumerating such things, a video production company like us can have a guide on how to produce great videos. Following such criteria or attributes can also ensure that we’ll have a smooth, successful video production. 

 

Step 2: Scripting

 

The second step is where we start making storyboards and writing scripts to put motion into our idea development. We ensure that the script revolves around the projected video. We also consider any changes in background, wardrobe, and camera angle. Most importantly, the script we write should fit the target video time, within the budget, and must be easy to understand. 

 

Step 3: Scouting Location

 

A video production service will depend on the storyboard and video objective when securing and scouting the locations for the story. The most important thing about this step is to have backup plans for unforeseen events, which we always anticipate. For instance, the sites are outdoors. We create a plan in the event it might rain while we’re filming.

 

Meanwhile, we find a well-lit, quiet room to get the best quality visuals and audio possible when the talent is simply speaking to the camera. If our subjects want to record remotely, we use software to virtually film them in their chosen location. 

 

Step 4: Finding Talent

 

Video production services apply various ways to find talent corresponding to the video’s purpose. For instance, we recruit talent if the video requires a scripted story with actors. We find and invite guests when shooting video podcasts. Or we can ask your employees or clients to talk about their experience with your brand if we’re recording a how-to or video testimonial. 

 

The key to finding talent is to find the ones who can work towards the objective of the video and can communicate its core message. Moreover, we make sure that they know the intended outcome and goals of the project by carefully briefing them about such things. 

 

Step 5: Gathering Equipment

 

Video-making services need the right quality equipment to achieve the best results in a video production process. We use lighting equipment, microphones, video cameras, and other video kits at Wake and Make Media to shoot films. Using complete equipment is essential to producing high-quality, professional videos that engage with prospective clients. 

 

Step 6: Scheduling the Shoot

 

We don’t just shoot a video without ensuring the availability of location and talent. We assure you that we work on your timeline, whether it’s a remote or physical recording. Before we set a schedule, we’ll ask you about your schedule so you can join us at your time of availability. 

After video production services complete the preparation and meet the clients, we happily enter the production phase. It’s where we capture all the footage and interviews for your video, which is the beginning of making the story come to life. 

 

We capture all the raw materials for the video, including your preferred visuals, ideas, and visions. If something comes to your mind, it is best to notify us before the end of the production phase so we can include it in the final product.

 

Besides conducting interviews and setting up the video, sound, and lighting equipment, we also include other steps in the production phase. Some of which is capturing supporting videos or footage to strengthen your story, known as capturing b-roll. When the project requires voiceovers, we can also record such. 

 

The best thing about this phase is we encourage your primary point person to be on set so that they can ensure that our video team can shoot footage that will speak about your brand. 

 

Post Production

 

Post-production is the final phase of every video creation service. It’s when we polish the raw footage to become a refined and ready-to-distribute video. We do the following steps to ensure a successful post-production phase: 

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• Editing Video: Professional video production services ensure that what the final video has is relevant footage. We make sure that unnecessary moments are cut out aside from choosing the best shots when piecing them out together. We also create the correct length video when putting each clip together. 

 

• Adding Sound: Engaging videos require having suitable sound effects. Based on the tone and mood of the video, we only add sound effects and background music that complement the video. 

 

• Incorporate Graphics: We can also bring the video to life by incorporating text and graphics highlighting information in the video. We can add your logo or frame to make it look more professional.

 

• Rendering Video: Depending on your preferred distribution and hosting platforms, we can make the finished video files in the correct qualities and formats. It means you can post these videos on Twitter, LinkedIn, Facebook, Youtube, and other platforms with their corresponding formats.